Infomercials |

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Infomercials work because the more you tell the viewer, the more you can sell. The body of an infomercial or long form television commercial motivates viewers to place an immediate order by informing, entertaining, and building credibility. Product benefits are fully explained, while anticipated objections are preemptively addressed. |
| Infomercials work because statistics show that 15% of all homes have their televisions on at 1AM, and 68% of cable subscribers "surf" through the channels while viewing. Therefore, at all times, there exists a fertile audience of prospects for your infomercial offer. |


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